LIST MANAGEMENT, LIST BROKERAGE, ALTERNATIVE MEDIA

List Brokerage...
 

 Whether you're a novice or expert direct mailer or telemarketer, your profits demand experienced list recommendations. We perform extensive research for lists that are targeted to your company's needs and your product/service offers. We have multi-media experience from magazines and catalogs to fundraising, solo mailing and financial service. With extensive experience in both business-to-consumer and business-to-business direct marketing and telemarketing, our professional staff of tenured account executives are experts at understanding our client's markets. We find the right lists for targeting your offers through innovative list strategies based not only on likely levels of interest and buying potential, but also on proven purchasing habits.

MDM will locate new lists for testing and fine-tune selections on currently used lists. Our List Brokerage Division services all aspects of your needs - from accurate order processing and recommendation of targeted lists and selections to in-depth merchandising, pricing and strategic consulting.

Due to our relationships throughout the industry and MDM's purchasing power, we have an unparalleled insight into the kinds of deals list owners or other brokers are accepting. We are able to negotiate net name arrangements and competitive pricing, including reduced selection and media fulfillment charges, on your behalf. MDM will pass these savings directly on to you, maximizing your marketing dollar. We don't have to guess at the current trends because we are in the middle of them, mastering the art of negotiating the deal because in most cases, we have created it.

Our service doesn't end when your offer is mailed. We follow-up with analyzing the response to the offer, monitoring each list for sales response and make further recommendations to improve the results.

Our List Management department processes hundreds of orders monthly that represent millions of names annually. Through this information, we are instantly aware of new selects, updated counts, and pricing changes. Usage information can also be obtained regarding which mailers are continuing on which types of lists and programs.

In addition, we house three unique data card systems to further enhance our ability to search for lists. With over 40,000 lists currently available on the market and growing every day, these tools provide MDM the resources to find the best responding lists for your offer.

As a full-service, multi-faceted list brokerage division, our services include:
  • Review prior history and performance measurements
  • Preparation of specific media recommendations through comprehensive list research, creative test recommendations, and marginal list refinement
  • Scheduling of mail dates
  • House file segmentation, rejuvenation and contact strategy development
  • Aggressive pricing negotiations
  • Money saving merge purge hierarchy strategies
  • Results analysis and spreadsheets
  • Insightful marketing observations
  • Modeling and regression

"Our integrity and pride in our work translates into a profitable bottom line for yours."

Click Here to view a Partial Listing of our List Brokerage Clients


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LIST MANAGEMENT, LIST BROKERAGE, ALTERNATIVE MEDIA