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LIST MANAGEMENT, LIST BROKERAGE, ALTERNATIVE
MEDIA
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List Brokerage...
Whether you're a novice or expert direct mailer or
telemarketer, your profits demand experienced list recommendations. We perform
extensive research for lists that are targeted to your company's needs and your
product/service offers. We have multi-media experience from magazines and
catalogs to fundraising, solo mailing and financial service. With extensive
experience in both business-to-consumer and business-to-business direct
marketing and telemarketing, our professional staff of tenured account
executives are experts at understanding our client's markets. We find the right
lists for targeting your offers through innovative list strategies based not
only on likely levels of interest and buying potential, but also on proven
purchasing habits.
MDM will locate new lists for testing and fine-tune selections on currently used
lists. Our List Brokerage Division services all aspects of your needs - from
accurate order processing and recommendation of targeted lists and selections to
in-depth merchandising, pricing and strategic consulting.
Due to our relationships throughout the industry and MDM's purchasing power,
we have an unparalleled insight into the kinds of deals list owners or other
brokers are accepting. We are able to negotiate net name arrangements and
competitive pricing, including reduced selection and media fulfillment charges,
on your behalf. MDM will pass these savings directly on to you, maximizing your
marketing dollar. We don't have to guess at the current trends because we are in
the middle of them, mastering the art of negotiating the deal because in most
cases, we have created it.
Our service doesn't end when your offer is mailed. We follow-up with analyzing
the response to the offer, monitoring each list for sales response and make
further recommendations to improve the results.
Our List Management department processes hundreds of orders monthly that
represent millions of names annually. Through this information, we are instantly
aware of new selects, updated counts, and pricing changes. Usage information can
also be obtained regarding which mailers are continuing on which types of lists
and programs.
In addition, we house three unique data card systems to further enhance our
ability to search for lists. With over 40,000 lists currently available on the
market and growing every day, these tools provide MDM the resources to find the
best responding lists for your offer.
As a full-service, multi-faceted list brokerage division, our services include:
- Review prior history and performance
measurements
- Preparation of specific media recommendations
through comprehensive list research, creative test recommendations, and marginal
list refinement
- Scheduling of mail dates
- House file segmentation, rejuvenation and
contact strategy development
- Aggressive pricing negotiations
- Money saving merge purge hierarchy strategies
- Results analysis and spreadsheets
- Insightful marketing observations
- Modeling and regression
"Our integrity and pride in our work translates into a profitable bottom line
for yours."
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